The Blog
Apple TV
Gadgets Humping on SNL
Nov 13th
If you happened to catch last night’s SNL, something very special happend. Emma Stone and Andy Samberg show us how technology gets frisky. No really, it gets pretty real. But with a catchy song that won’t escape my head, “We’re gonna make technology hump,” and two annoyingly industrial-esk hosts in khakis and colorful tees, it is just well… PERFECT.
“Clean, close-up shots of tech humping.”
Steve Jobs’ Legacy
Oct 6th
We here at SmashWire honor the innovator and change maker, Steve Jobs. He didn’t just create a world- he redefined it. He trusted his own genius and lived with the conscious choice to step out into the unknown. Steve once said that it is by living with the awareness of our own death that free us to be ourselves and give our gift to the world. Success, as he has shown us, grows through continued trial and effort. He showed us that genius is something can be cultivated and fostered, and wasn’t just reserved for a special few.
We celebrate Steve Jobs today for fearlessly leaving behind a life that has changed the world as we know it. We carry his legacy in our drive to live with integrity, reminding us that genius can be fostered and allowed, and isn’t something just reserved for a chosen few. We will miss you.
~SmashWire
Below, his words that will be left with his brilliant mark on our world:
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.”
– Stanford University commencement address, June 2005.
“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”
– Interview with 60 Minutes, 2003
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
– BusinessWeek interview, May 1998
Apple's Forced Hand
Feb 25th
Apple is getting more and more popular. In my opinion, they are now bigger than Microsoft. Well they are at least more popular and covered more in the media. That is another story and yet very much the reason why Apple’s hand has been forced lately. In January, Apple announced the much rumored iPhone. Heck even that name was forced. The iPhone was talked about so heavily, first on the Apple fanboy sites, and then in the main media, that Apple would have been stupid at that point to name it something else. Heck, they were forced to do a phone in my opinion.
Let’s back it up a bit though. Apple has changed the music industry so greatly it has garnered millions of followers and I’m sure millions of haters. As a result of being so huge, being the top dog in an industry, all eyes are on them. They move an inch and it creates massive waves in the industry, and at the very least in the media. So enter Apple’s Fall 2006 release of their new iPod nano. Revolutionary? No. Yes it looks cool. Yes Steve has a magical quality to his presentations where everyone is awestruck. The problem? There wasn’t much there. If Apple didn’t deliver, their stock holders would get mad, the stock price would drop, etc, etc. So they were forced to show something before it was ready. Out comes the iTV, now known as Apple TV. Steve gave a demo and the media was buzzing. The stock holders were happy and the price went up. Apples arms were twisted and hands were forced to show a product about 5 months before its release.
And that’s just the tip of the iceberg, click through to see where Apple had their hand forced again.
